Marketing Courses

The Marketing Program is Industry-Certified by the American Marketing Association; Sales and Marketing Executives, Atlanta; and the Georgia Department of Education.  This certification is valued by industry as a standard of program excellence.  Students enjoy the benefits of preparing for an exciting career in marketing through classroom instruction, work-based learning, and leadership development in DECA…An Association of Marketing Students. 

Grades 9-12

Marketing Principles, Practices, and Promotion
This course provides an overview of the total Marketing Education program and its components, presents employment opportunities in marketing, prepares students for job interviews, incorporates human relations and communications in business, and explores the role of marketing in our economy.  Marketing functions, marketing concepts, channels of distribution, special markets, and trends in marketing are taught.  This course emphasizes the various methods to promote goods and services in the global marketplace.  Advertising, media selection, display techniques, ad layout principles, and the basic steps in selling are explored.  Students must apply their knowledge in a promotional simulation.

Grades 10-12

Entrepreneurship:  Building a Business
Prerequisite: Marketing Principles, Practices, and Promotion or Teacher Recommendation. 
This course is designed to introduce the student to the role of small business in contemporary society.  Students are given the opportunity to study, discuss, and apply the principles and methods of small-business organization and management with an emphasis on the marketing mix.  Students participate in a project which includes business planning and management.

Introduction to Fashion Marketing
This course describes the environment in which fashion thrives; introduces the terminology and basic elements of fashion; identifies the factors that influence fashion behavior; gives an historical perspective of fashion; traces the movement of fashion; identifies fashion leaders and followers; explores each of the fashion industries; presents methods of promotion, selling and coordination; and explains the development of a fashion image.

Grades 11-12

Advanced Fashion Marketing
Prerequisite: Introduction to Fashion Marketing
This course will focus on the application of knowledge and performance of key skills required in a retail environment. Students will develop skills in pricing, visual merchandising, advertising, special promotions, professional sales, and customer service. Students will be able to explain the fashion cycle, the use of fashion forecasting, and understand the concept of economics and laws regulating the fashion industry.

Marketing Laboratory
Prerequisite: Must be a 2nd year marketing student to apply. 
This course is designed to allow a student to utilize knowledge, skills, and attitudes learned in the marketing classroom in operating the marketing laboratory.  The students engage in all aspects of entrepreneurship by operating our industry-current gift shop, BroncoStampede, including purchasing, merchandising, inventory, promotion, and selling.

*Co-op and Internships are available for all areas of study within the Marketing Program.